While large enterprises have led early AI adoption, medium-sized businesses (MBs) (100–999 employees) are now rapidly advancing towards AI-driven transformation. Agile, ambitious and ready to invest, this segment is expected to spend over USD4 trillion on technology products and services between 2025 and 2028.
To help technology providers – such as hyperscalers, software vendors and their technology partners – engage this large and fast-growing segment, Analysys Mason surveyed over 600 MBs across Australia, New Zealand, the UK and the USA. The study investigated how the MB segment is adopting and using AI, including deployment models, use cases, vendor selection criteria and best practices from early adopters.
Analysys Mason Principal, Hugues-Antoine Lacour, shares findings from this research − and their implications for technology providers’ go-to-market strategies.
We hope these insights can support technology providers’ efforts to refine their value proposition and secure early position in the fast-evolving AI market.
Topics covered in this webinar
- Overall spending on AI
- Current adoption and usage of AI
- Purchase approach to AI solutions
- Expected benefits from AI solutions and vendor selection criteria
- Best practices from early adopters
- Recommendations for hyperscalers, AI solution vendors and technology partners
Speaker:
Hugues-Antoine Lacour
Principal
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